You're on a roof. The lead went to whoever called back.
That's the whole problem. Not your work, not your prices — the four hours between someone needing you and someone else answering first. We fix the finding and the answering.
How do contractors actually get found on Google?
Through the map, not your website. Search "plumber near me" and Google shows three businesses on a map before a single website link. Getting into that three is decided mostly by your Google Business Profile and your reviews. Most contractors have never finished setting theirs up — which makes it the cheapest win available to you.
We check this on every free audit we run, and the pattern almost never changes: a decent business, doing good work, with an empty Google listing and a competitor half their size sitting above them on the map because someone spent an afternoon filling in the fields.
Your profile is the storefront
Right category, every service listed with real descriptions, real photos of real jobs (not stock), hours including holidays, and posts that keep it alive. Local Visibility runs all of it and reports your map rank each month.
Reviews are the deciding vote
Not just how many — how recent. A business with 80 reviews arriving steadily beats one with 200 that stopped two years ago. We send the ask automatically after every job, so you never have to awkwardly bring it up, and we draft a response to every single one.
Then answer first
Getting found is half of it. The Lead Engine replies to every enquiry in about 60 seconds while you're still up a ladder, offers them a time, and buzzes your phone with the details. The business that replies first usually wins — that's not a slogan, it's just how people hire.
What goes on the site
- Photos of your actual work. Before and after beats every adjective on your competitor's homepage.
- Your service area, clearly. Half the calls you don't want are people outside it.
- Straight answers on pricing. Ranges, call-out fees, financing. "Contact for quote" loses to whoever published a number.
- Licence and insurance details. Cheap trust, and your competitor probably buried it.
- Emergency phone number that's tap-to-call. Astonishing how often this is broken on mobile.
Already ranking?
What it costs
Most trades start on Business: a one-time build plus $179/month covering hosting, security, backups, monitoring, four edits a month and a report you'll actually read. Add Local Visibility at $299/month and the Lead Engine at $129/month when you want the phone ringing and answered. Zero-down option available. Build your plan →
Straight
answers.
No jargon. What contractors actually ask us.
How do contractors get more leads from Google?
Mostly through the map results, not your website. When someone searches for a plumber near them, Google shows three businesses on a map first. Getting into that three is driven by your Google Business Profile and your reviews. Most contractors have never completed their profile, which makes it the fastest and cheapest win available to you.
How much does a contractor website cost?
Most trades start on our Business plan: a one-time build fee plus a monthly care plan that covers hosting, security, updates and edits. Add Local Visibility when you want the phone ringing. All prices are published on our pricing page, and there is a zero-down option that rolls the build into the monthly fee.
Do I really need a website if I get work from word of mouth?
Referrals still check you out before they call. When someone is told about you, the first thing they do is look you up. If there is nothing there, or something built in 2014, the referral cools. Your website is not there to find strangers so much as to close the people already headed your way.
What is the fastest thing I can do to get more calls?
Complete your Google Business Profile properly and start collecting reviews steadily. It is free, it carries roughly a third of what decides local ranking, and most of your competitors have not bothered. We do it as part of Local Visibility, but if you only ever take one piece of advice from this page, take that one.