Award-winning video. On a small-business budget.
Our production partner's work has been recognised by the Telly Awards. At the price most Charlotte businesses spend on a website, that's normally impossible. With us it's an add-on.
A page of adjectives is easy to write. A film is hard to fake.
That's the whole argument. Every competitor's website says "quality craftsmanship" and "customer focused." Sixty seconds of your actual work, shot properly, does more for trust than a thousand words of copy — because a stranger can see it's real.
What you get
A 60-second hero film for your homepage, plus three shorter cuts formatted for Instagram, Facebook and LinkedIn. One shoot, four assets, from $2,500. We handle the concept, the script, the shoot and the edit — and we build it into your site properly so it loads fast and doesn't wreck your speed score.
The hero film
Sixty seconds that answer the only question a stranger has: why you? Not a corporate video. Not stock footage with a voiceover. Your work, your space, your people.
The social cuts
Three short vertical edits from the same shoot. Most businesses pay for a video and then have nothing to post; you'll have a quarter's worth of content from one afternoon.
Built in, not bolted on
This is where most video money gets wasted. A 40MB file dropped onto a homepage destroys load speed and rankings. We compress properly, serve it adaptively, lazy-load below the fold, add captions for the majority who watch with sound off, and keep your Lighthouse score where it should be.
Who should add video
- Coaches and consultants — you are the product. Thirty seconds of you explaining your approach outsells any bio.
- Trades — show the work. A time-lapse of a job done right beats every "quality guaranteed" headline in your market.
- Clinics — a calm walkthrough of your space removes more anxiety than a paragraph ever will.
- Anyone in a crowded market — if your competitors all look the same on paper, this is the fastest way to stop looking the same.
Video,
answered.
What people ask before booking a shoot.
How much does a website hero video cost?
Our hero package starts at $2,500 and includes a 60-second film for your homepage plus three short cuts formatted for social. Pricing moves with location count, shoot length and how much scripting you need. It is a one-time cost, not a monthly one.
What is a Telly Award?
The Telly Awards honour excellence in video and television production across commercial, branded and broadcast work. Our production partner has been recognised by them. At the price point most small businesses spend on a website, that level of production is normally out of reach.
Do I have to be on camera?
No. Plenty of the best business films never show the owner talking to a lens. We can build the story around your work, your space, your team or your customers. That said, for coaches and consultants, your face is usually the product, and we will gently push you toward it.
Does video actually help my website?
It helps in two ways. Visitors stay longer and understand you faster, which tends to lift enquiries. And it is a trust shortcut: a real film of real work is much harder to fake than a page of adjectives, which is exactly why it converts.