Patients decide before they call.
They read your reviews, they look at your photos, and they decide whether you feel safe. A dated website doesn't make you look established — it makes people wonder what else hasn't been updated.
What a clinic website has to do
Reassure an anxious stranger, answer the questions that stop them booking, and let them book without a phone call they're dreading. Everything else is decoration. We build around those three, then keep the whole thing running so your front desk never has to think about it.
The reassurance problem
Healthcare is bought on trust, and trust is visual. Real photos of your actual space beat stock images of a smiling stranger in scrubs every time. Real bios with real credentials. Clear pricing or at least honest ranges. What happens at the first appointment, step by step, so nobody arrives nervous.
The booking problem
A phone number alone loses the patients who won't call — which, increasingly, is most of them. We integrate booking that syncs to your calendar and sends reminders, so fewer people no-show. If you already run practice management software, we connect to its booking rather than replacing what works.
The being-found problem
When someone searches "dentist near me" or "physio Charlotte", Google shows three practices on a map before it shows a single website. That block is won on your Google Business Profile and your reviews — and for clinics, reviews are the whole ballgame, because patients read them closely and recency counts. Local Visibility runs that and reports your map rank monthly.
About HIPAA — the honest version
We build so the website doesn't collect PHI. If you need something that does, we'll tell you that you need a specialist system, rather than pretend we can wing it and put your practice at risk. That's the answer you want from anyone touching a clinic's technology.
Security, since it comes up
This studio is run by a career cybersecurity leader. Your site gets hardening, patching, monitoring and proper email authentication so nobody can spoof your practice's name to your patients. That's not an upsell — it's in every care plan.
Accessibility isn't optional here
Healthcare websites draw more accessibility complaints than almost any other category, and your patients are more likely than average to need it. Every site we build is checked to WCAG standards before launch. Read our accessibility commitment.
What it costs
Most practices start on Business: a one-time build plus $179/month covering hosting, security, backups, monitoring, four edits a month and a plain-English report. Add Local Visibility at $299/month when you want new patients finding you. Build your plan and see the exact number →
Clinics
ask us this.
Straight answers, including the ones about compliance.
How much does a clinic website cost?
Most practices start on our Business plan: a one-time build fee plus a monthly care plan covering hosting, security, updates and your edits. Add Local Visibility when you want new patients to actually find you. Every price is published on our pricing page.
Is my website HIPAA compliant?
A marketing website that only publishes information and takes appointment requests generally does not store protected health information, so HIPAA obligations are limited. The moment a form collects health details, or you add patient portals or messaging, the rules change substantially. We build to avoid collecting PHI through the website, and if you need a system that handles it, we will tell you honestly that you need a specialist platform and a signed business associate agreement rather than pretend we can wing it.
How do patients find a clinic on Google?
Overwhelmingly through the map results, which are driven by your Google Business Profile and your reviews rather than your website alone. For a practice, review recency and how you respond to criticism matter enormously, because patients read them closely before booking.
Can patients book online?
Yes. We integrate booking that syncs to your calendar and sends reminders, which reduces no-shows. If you use practice management software, we usually connect to its booking rather than replacing it.