Everything, asked and answered.
No jargon, no hedging, and no promises we can't keep. If your question isn't here, ask us — we'll answer it honestly even when the answer is "you don't need us."
Money.
4 questions
How much does a small business website cost in Charlotte?
Our builds run from $750 for a simple personal site to $6,000+ for a store or booking system, with most local businesses landing around $3,500. Every build includes a monthly care plan starting at $99, which covers hosting, security, backups, monitoring and your edits. There is also a zero-down option that rolls the build fee into the monthly cost over twelve months.
Why is there a monthly fee at all?
Because a website is a living system, not a painting. Software needs patching, backups need running and verifying, security needs monitoring, and your content needs changing. Unmaintained sites get slow, then get hacked, then disappear from Google. The plan costs less per month than an hour of most professionals time.
Why do you publish your prices?
Because you should not have to sit through a sales call to find out what something costs. Most agencies hide pricing so they can size you up first. Our numbers are on the pricing page with a builder that shows your exact total before you ever speak to us.
Can I cancel?
Yes. After any minimum term, plans are month to month with 30 days notice. On cancellation we hand over your domain, a full export of your site and your hosting credentials within five business days. That procedure is in your contract before you sign it.
Getting found.
4 questions
What is a Google Business Profile and does it really matter?
It is the free Google listing that decides whether you appear in the map results when someone searches nearby, and it carries roughly a third of what determines local ranking. Most small businesses either do not have one or never completed it. It is usually the fastest win available to any local business.
How long does local SEO take to work?
Profile fixes can move things within weeks, because you are often competing against businesses who left fields blank. Reviews and content compound over three to six months. Anyone promising page one in 30 days is selling you something.
Can you guarantee I will rank number one?
No, and neither can anyone else. Google changes its algorithm constantly and no agency controls it. We guarantee the work and honest monthly reporting on where you actually stand. If an agency guarantees rankings, ask them how, then do not hire them.
Will ChatGPT recommend my business?
It might, and increasingly customers ask it to. AI assistants draw on the same public signals as Google: your profile, your reviews, your website structure. So the work that makes you strong in local search is largely the work that makes an AI likely to name you. Nobody can guarantee it and you should be suspicious of anyone who does.
The work.
5 questions
How long does a website take?
Starter and Business sites go live in 14 days, provided we get your content and feedback on schedule. That deadline goes in your contract. Larger builds with stores or booking systems get a custom timeline agreed up front.
I already rank well. Will a redesign hurt me?
It can, and that is how most rankings get destroyed. Our approach keeps your URLs, preserves your content depth, carries over your structured data, verifies everything before and after launch, and monitors for 90 days. In most projects we do not change a single web address.
What counts as a content edit?
Up to 30 minutes of changes to existing pages: updated hours, new photos, a seasonal promotion, text tweaks. New pages, redesigns and new features are quoted separately, in advance, in writing. Unused edits do not roll over.
What if something breaks after launch?
Anything defective in what we built is fixed free for 30 days after launch. After that, your care plan covers monitoring and repairs. We back up daily, keep independent copies off-platform, and watch your site around the clock.
Do you use WordPress or something custom?
Mostly WordPress, because you can leave with it. We avoid closed builders that trap your content in a platform you cannot export from, which quietly contradicts the promise that you own your site.
Trust.
4 questions
Do I own my website and domain?
Yes, completely. Your domain is registered in your name from day one, not ours. Your content and design export cleanly. Some agencies register domains in their own name and hold them hostage. We think that is indefensible.
Who actually does the work?
A career cybersecurity operations leader who protects hundreds of businesses by day, working with a Telly Award recognised video partner. That is an unusual background for a web studio, and it is why security and reliability are standard here rather than an upsell.
Do you have a portfolio?
Not yet, and we will not fabricate one. We are a new studio taking on founding clients at a reduced rate in exchange for honest case studies with real numbers. In the meantime, judge us on this website, on the free check we will run for you, and on the contract we put in front of you.
Is my website accessible?
Every site we build is made to WCAG 2.1 AA standards and verified before launch. Nobody can guarantee legal compliance, and you should be wary of anyone who claims to, but most designers never mention accessibility at all.